You’ve done everything right

...and you’re still exhausted, unfulfilled, and wondering if this is all there is.

You followed the path they told you to:
Work hard. Be nice. Stay safe. Don’t rock the boat.
And now you’re stuck living a life that doesn’t even feel like yours.

In Who Is They?, mindset coach and Navy veteran Heather Joas rips the mask off the invisible forces shaping your life—society, school, culture, even your well-meaning family—and shows you how to break the rules that are keeping you small.

This isn’t a sugar-coated pep talk. It’s a direct hit to the gut of every lie you’ve been sold about success, sacrifice, and playing it safe.

With raw stories, unapologetic truths, and practical mindset shifts, Heather helps you:

• Spot the hidden beliefs and rules that have been silently running your life

• Build confidence and clarity, even if you’ve been stuck in survival mode for years

• Reclaim your time, energy, and purpose without blowing up your life

• Say “hell no” to the hamster wheel and “hell yes” to a life that's actually yours

• Finally answer the question: Who is “They”… and why are you still listening to them?

If you’ve ever felt like something was off, but couldn’t put your finger on what, this is the book you’ve been waiting for.